Marketing
is everywhere you go. It’s the billboards you see on highways, the flyers hanging on street poles, posters hung up in shops, even when having a casual conversation with a friend where you introduce them to a new product or service in the market.
Let’s begin with understanding more about what branding is. Most people do not understand what branding is and can get it confused with the term Marketing. Many people think branding is just having a nice logo, but that’s just a really small part of it.
Branding
is developing and applying a distinctive set of features to your business so that consumers can begin to associate your brand with the products or services you offer such as; the language used on your social media, the colour palette, the fonts and typography used, the materials used in your packaging, what your values are, how you communicate the product or service, and how you want people to feel when they interact with your brand. Companies or businesses that have a strong brand identity will have a brand that lives everywhere. Their brand will extend far beyond the logo and can influence consumers’ purchase behaviour to choose this specific product or service out of a line-up of options.
Difference