A logo is a visual representation of a brand that communicates a certain message. By playing around with the font and combining hard lines and soft curves, we were able to create a more personalized and memorable logo that is catered specially for the brand Oblisque. In selecting the typography style, we opted for a combination of sans serif and Didone fonts.u00a0

The sans serif font reflects a modernized aesthetic, while the Didone font, with its high contrast between thick and thin strokes, evokes a sense of refinement and sophistication. Interestingly, the Didone typography styles draws inspiration from ancient writing systems, which ties back to the origin of the word ‘obelisk.’ This approach results in an elegant, modernized, and gender-neutral look and feel, perfectly reflecting the brand’s identity.