About TABI
Tabi is more than just a fried ice cream brand; it’s an adventure in every bite. Drawing inspiration from the word “journey,” Tabi reflects the essence of exploring new dimensions with each layer of our unique ice cream creations. Our agency proudly developed the brand strategy and identity for Tabi, crafting a name and concept that celebrate the delightful and surprising journey of fried ice cream. Each layer of Tabi’s dessert—from the crispy cereal coating to the creamy ice cream and frozen core—is designed to evoke joy and create unforgettable memories. Our tagline, “Layers of Memories,” encapsulates our philosophy of offering an experience that goes beyond the ordinary. We’ve built a brand identity that mirrors our dedication to creating a wholesome, communal space where every visit feels like a cherished moment.
About TABI
The creation of Tabi’s brand strategy and identity presented a thrilling challenge for our agency. Our goal was to capture the essence of Tabi’s multi-layered fried ice cream experience while also conveying a sense of warmth and community. We meticulously designed a brand identity that not only highlighted the sensory delight of each layer but also fostered an inviting atmosphere where customers feel at home. Balancing the intricate narrative of our product with a cohesive and welcoming brand presence required deep creative engagement and strategic insight. Our team embraced this challenge with passion and dedication, ensuring that Tabi’s name, identity, and overall experience would resonate deeply with every guest, leaving a lasting impression and inviting them to share in the journey of flavors we envisioned.
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