A project rooted in character, heritage, and everyday elegance.
We developed the branding for a bakery & coffee shop concept in Heliopolis, Egypt — one of Cairo’s most iconic and authentic neighborhoods. The destination brings together a warm bakery, specialty coffee experience, butcher, and supermarket, all connected to create a seamless lifestyle destination for the community.
The visual identity was inspired by the timeless charm of El Korba, reflecting its distinctive architecture, classic streets, and rich cultural atmosphere. The result is a brand that feels refined, welcoming, and deeply connected to its surroundings.
