About the brand
Albero is an Egyptian furniture manufacturer and retailer that develops timeless pieces of luxurious furniture made with natural wood. Embracing the raw beauty of natural materials, Albero’s designs aim to reconnect people with nature with every creation they bring to life.
The challenge
Albero wanted to highlight their commitment to luxury and high-quality through their visual branding. They required a logo type that could be stamped on their pieces, emphasizing the uniqueness and raw beauty of their materials.
The solution
1. Brand strategy:
We conducted an in-depth analysis of Albero’s brand values, target market and competitors. Our strategy focused on positioning Albero as leader in luxury, high-quality furniture that connects people with nature.
2. Logo design:
To incorporate the brand’s essence, we designed a logo that looked hand drawn. It consisted of a hand drawn circle with tree leaves inside, symbolizing the uniqueness of each piece and their use of natural elements. The logo also worked perfectly as a stamp, which they wanted to use on all their furniture to make it more authentic and unique.
3. Typography:
To complement the hand drawn logo, we used serif typography. Serif fonts are often associated with luxury and elegance, providing a neat and sophisticated feel to the logos. Our choice was perfect because it reinforced the luxurious image Albero wanted to project in the market.
4. Visual branding:
For the visual branding, we wanted to use a color palette that was inspired by nature with rich earth tones that reflected Albero’s natural materials.