Curlit
Brand
Creation

Discover Curlit, a brand we’ve nurtured from concept to reality. With a nod from the design community for our packaging, and a feature on Shark Tank Egypt, Curlit stands as a testament to our dedication. Our holistic approach to branding and identity development ensures that Curlit resonates uniquely with its audience

Branding
Strategy

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Branding Strategy

Visual
Identity

Commission:

Branding Strategy
Client:

Aliyah Othman
Location:

Cairo Office, Egypt
Art Direction:

Sera Samir

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The
Concept

We opted for a logotype to ensure sustainability and alignment with evolving design trends, extending its lifespan. The custom typography adds a distinctive touch. Our chosen font is bold, unique, strong, and curvy, embodying femininity and balance to reflect the brand’s core values. Curly-haired women make a powerful societal statement. This typeface, both feminine and powerful, features a subtle curly hair strand—a memorable twist. This logotype approach supports the brand’s long-term growth, seamlessly adapting to various product lines without limitations.