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Location:
Cairo, Egypt
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Date:
July, 2022
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Client:
ILE
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Art Direction:
Yomna Abdelhaq
The Challenge
We wanted to develop a logo and packaging design that would highlight the Egyptian culture while also being visually appealing and reflect the brand’s high-quality outdoor furniture. The branding needed to stand out in the market.
![](/wp-content/themes/yootheme/cache/55/Ile-01-55b4b6fe.png)
Logo Composition
Logo design
ILE wanted to incorporate the Egyptian culture into their brand identity so inspired by the Egyptian desert, we designed a logo that featured wavy lines symbolizing sand dunes, an integral part of Egypt’s landscape. The color palette was dominated by a vibrant orange, symbolizing the desert sun and sand.
Packaging design
ILE wanted to incorporate the Egyptian culture into their brand identity so inspired by the Egyptian desert, we designed a logo that featured wavy lines symbolizing sand dunes, an integral part of Egypt’s landscape. The color palette was dominated by a vibrant orange, symbolizing the desert sun and sand.
![](/wp-content/themes/yootheme/cache/c1/ile-05-c154891e.png)
Logo Responsivness
![](/wp-content/themes/yootheme/cache/7b/Moodboard-7b256047.png)
Corporate Branding
![](/wp-content/themes/yootheme/cache/b9/ile-02-b903d409.png)
![](/wp-content/themes/yootheme/cache/a3/ile-04-a3e8306e.png)