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ILE Packignig Design

Packignig Design
  • Location:

    Cairo, Egypt

  • Date:

    July, 2022

  • Client:

    ILE

  • Art Direction:

    Yomna Abdelhaq

The Challenge

We wanted to develop a logo and packaging design that would highlight the Egyptian culture while also being visually appealing and reflect the brand’s high-quality outdoor furniture. The branding needed to stand out in the market.

Logo Composition

Logo design

ILE wanted to incorporate the Egyptian culture into their brand identity so inspired by the Egyptian desert, we designed a logo that featured wavy lines symbolizing sand dunes, an integral part of Egypt’s landscape. The color palette was dominated by a vibrant orange, symbolizing the desert sun and sand.

Packaging design

ILE wanted to incorporate the Egyptian culture into their brand identity so inspired by the Egyptian desert, we designed a logo that featured wavy lines symbolizing sand dunes, an integral part of Egypt’s landscape. The color palette was dominated by a vibrant orange, symbolizing the desert sun and sand.

Logo Responsivness

Mood Board
Exceptional Talent

Corporate Branding

The results

Working with ILE was a fulfilling experience that allowed us to blend the Egyptian culture with modern design principles. The new branding and packaging design successfully fulfilled ILE’s vision, the vibrant orange and symbolic wavy lines created a strong visual identity that made ILE’s products instantly recognizable.