About The Brand
ISIS is a renowned market leader in the organic products industry, offering a wide range of organic products such as honey, herbal teas, dates, fruits and vegetables, juice, and more. With a strong commitment to sustainability and quality, ISIS has built a loyal customer base and a reputable brand in Egypt.
The Challenge
Despite the success of their other products, ISIS’s green tea line was underperforming in terms of sales. The existing packaging failed to attract the target audience and differentiate itself from other products on the market. ISIS approached us to revitalize the green tea packaging and boost its market performance.
The Solution
1. Research and Discovery: We began by conducting comprehensive market research to understand the preferences and behaviors of green tea consumers. We analyzed competitors’ packaging and identified market trends.
2. Visual Direction: Based on our findings, we developed a unique visual direction for ISIS’s green tea line. Unlike their other tea collections, which shared a uniform look, we decided to make the green tea packaging stand out with a distinctive design.