Maxello

Established in 2018, Koning food industries is an Egyptian snacking food producer that entered the market with a mission to set a new standard for excellence and innovation in the snacking food industry. We collaborated with Koning to develop their website, focusing on creating a well-defined UI/UX design that effectively communicated their wants. Additionally, we crafted the entire website’s content, ensuring a clear differentiation between the serious, corporate tone for Koning and the fun, friendly tone for their subsidiary brand, Maxello, which offers wafers, biscuits, and cakes. This approach allowed both brands to shine in their unique ways, appealing to their respective audiences with precision and creativity.