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Location:
Cairo, Egypt
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Date:
July, 2022
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Client:
Obelisque
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Art Direction:
Yomna Abdelhaq
About the brand
![](/wp-content/themes/yootheme/cache/2d/Logo-Mood-Board-Obelisque-2d054e78.png)
![](/wp-content/themes/yootheme/cache/17/Oblelisque-Responsive-Logo-178a2849.png)
The Challenge
Our journey with Obelisque began with an exciting and unique challenge: to craft a compelling brand identity for Egypt’s first environmentally conscious brand. In a market where sustainability was still an emerging concept, this project was not just about creating a brand, but about pioneering a movement. The founders of Obelisque envisioned a platform that celebrated sustainability, authenticity, and innovation, and they entrusted us with bringing this vision to life.
Creating a visual identity for Obelisque required us to tap into the essence of what makes sustainability so vital and appealing. We needed to connect with environmentally conscious consumers in a way that was both meaningful and memorable, distinguishing Obelisque from a sea of competing e-commerce platforms. This project was more than branding; it was an opportunity to educate and inspire a market unfamiliar with the principles of sustainability. The result was a brand identity that not only captured the core values of Obelisque but also resonated deeply with its audience, setting the stage for a new era of eco-friendly commerce in Egypt.
![](/wp-content/themes/yootheme/cache/28/Oblelisque-Logo-Composition-281018d6.jpeg)
Corporate Branding
![](/wp-content/themes/yootheme/cache/be/Portfolio-1-5-be6bfc1a.jpeg)
![](/wp-content/themes/yootheme/cache/ed/obelisque-type-edcbaa5d.jpeg)
The Solution
Our approach to the Obelisque branding project began with extensive research into sustainability trends, eco-friendly branding, and consumer preferences. We identified key attributes that would define Obelisque’s brand personality: modern, trustworthy, and environmentally conscious. The logo and branding elements effectively conveyed Obelisque’s commitment to sustainability and set it apart as a leader in the eco-friendly marketplace. The result was a brand identity that not only captured the core values of Obelisque but also resonated deeply with its target audience, setting the stage for a new era of eco-friendly commerce in Egypt.