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  • Location:

    Cairo, Egypt

  • Date:

    July, 2022

  • Client:

    Dukan Burger

  • Art Direction:

    Yomna Abdelhaq

The Challenge

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Logo Composition

A logo is a visual representation of a brand that communicates a certain message. By playing around with the font and combining hard lines and soft curves, we were able to create a more personalized and memorable logo that is catered specially for the brand Oblisque. In selecting the typography style, we opted for a combination of sans serif and Didone fonts.u00a0

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The sans serif font reflects a modernized aesthetic, while the Didone font, with its high contrast between thick and thin strokes, evokes a sense of refinement and sophistication. Interestingly, the Didone typography styles draws inspiration from ancient writing systems, which ties back to the origin of the word ‘obelisk.’ This approach results in an elegant, modernized, and gender-neutral look and feel, perfectly reflecting the brand’s identity.

Logo Responsivness

Mood Board
Exceptional Talent

Corporate Branding

Meet Anas, a 32-year-old resident of Dubai, whose impeccable sense of style reflects his keen attention to fashion. As a dedicated writer at a small startup, Anas finds solace in the cozy confines of his home or a local cafu00e9, where he often spends his workdays immersed in his craft. Fueling his creativity is his beloved morning ritual: a steaming cup of coffee.

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Living alone in his snug loft, Anas values convenience in his busy lifestyle. With limited time for traditional shopping excursions, he turns to online platforms to curate his wardrobe. However, navigating through various websites can be daunting and time-consuming

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