Our journey with Obelisque began with an exciting and unique challenge: to craft a compelling brand identity for Egypt’s first environmentally conscious brand. In a market where sustainability was still an emerging concept, this project was not just about creating a brand, but about pioneering a movement. The founders of Obelisque envisioned a platform that celebrated sustainability, authenticity, and innovation, and they entrusted us with bringing this vision to life.

Creating a visual identity for Obelisque required us to tap into the essence of what makes sustainability so vital and appealing. We needed to connect with environmentally conscious consumers in a way that was both meaningful and memorable, distinguishing Obelisque from a sea of competing e-commerce platforms. This project was more than branding; it was an opportunity to educate and inspire a market unfamiliar with the principles of sustainability. The result was a brand identity that not only captured the core values of Obelisque but also resonated deeply with its audience, setting the stage for a new era of eco-friendly commerce in Egypt.