Cellini is a prestigious menswear brand known for its formal and semi-formal clothing. They started off as a cotton factory in Egypt in 1948 and evolved into one of the leading Egyptian menswear brands in the country.

Cellini wanted to redefine its brand identity to better reflect its luxurious, modern, classic and minimal persona. So, they needed a rebrand that projected a sophisticated and contemporary image. The challenge was to create a new logo and brand identity that reflected these qualities seamlessly.