We wanted to develop a logo and packaging design that would highlight the Egyptian culture while also being visually appealing and reflect the brand’s high-quality outdoor furniture. The branding needed to stand out in the market.

ILE wanted to incorporate the Egyptian culture into their brand identity so inspired by the Egyptian desert, we designed a logo that featured wavy lines symbolizing sand dunes, an integral part of Egypt’s landscape. The color palette was dominated by a vibrant orange, symbolizing the desert sun and sand.

ILE wanted to incorporate the Egyptian culture into their brand identity so inspired by the Egyptian desert, we designed a logo that featured wavy lines symbolizing sand dunes, an integral part of Egypt’s landscape. The color palette was dominated by a vibrant orange, symbolizing the desert sun and sand.